MEDIA FOOD NARRATIVES AND POSTMILLENNIAL CULTURE
Abstract
The paper discusses the importance, status and the construction of food narratives in present-day media discourses. It uses the approach of the latest cultural studies theories embraced by the term ‘metamodernism’. It tries to argue that that various food narratives in both old and new media discourses can be marked as leaving postmodern tendencies and thus representing the newly established trends in post-postmodern consumer culture characterised by postmillennial sensibility.
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